Finding a Dinosaur in the Wild

We decided to bring out Sipasaurus Rex in bottles, as it had been a super popular one-off batch in the taproom a few months back.  Problem was, we always feature photography on our labels.

So how were we supposed to photograph a dinosaur?

After mulling it over with a few pints, we recalled an article in Kootenay Mountain Culture Magazine a while back about a local man, Blair Altman, who runs a fantastic Instagram account called Batman and Frank.  In it, Blair would build elaborate scale models to photograph Batman and his pet dinosaur, Frank.

So we enlisted Blair to give us a hand.  The premise would be the Sipasaurus sitting in a saloon with a pint, but because of his tiny arms, he’d need a straw to drink the beer.
Blair was able to build a beautifully detailed bar scene with which to sit the small toy dinosaur in and have it look as though its all in normal proportions.
Backroads Brewing Sipasaurus Rex Beer - artist diaramaWe think it turned out awesome.
You can find Sipasaurus Rex Dry Hopped White Ale all over the Kootenays and Okanagan.  Check out our “Find our beer” page to see the full list of retailers.